The Long Game — YouTube Premiere September 25 at 5 PM PT
Premieres September 25 • 5 PM PT
A HOWL for Wildlife Film

YouTube Premiere

September 25 • 5 PM PT

6 PM MT  •  7 PM CT  •  8 PM ET

Set a Reminder on YouTube →

Watch the official trailer below, then set your reminder on YouTube.

Oregon / The Long Game

IP28 was the vehicle for a much bigger conversation.
One we need to be having.

IP28 was the immediate story.
What it may tell us about the future is the bigger one.

IP28 was sweeping by design. It sought to fundamentally change—and in many cases eliminate—long-established ways Oregonians hunt, fish, farm, ranch, produce food and otherwise interact with animals.

It did not qualify for Oregon's 2026 ballot. This film isn't suggesting Oregon was on the verge of adopting something that broad.

That's exactly what makes the larger question interesting.

IP28 brought debates normally fought separately into one proposal. For a moment, we could see the larger conversation all at once.

And that gave us an opportunity to ask a different question: what might this conversation look like twenty years from now?

The Long Game

The question isn't whether Oregon would have passed IP28 in 2026. It's what might feel normal in 2046.

Cultural and political change rarely happens all at once.

Usually separate. Here, connected.

  • Hunting
  • Ranching
  • Farming
  • Fishing
  • Food
  • Livelihoods
What connects all of them?

Oregon

IP28 didn't appear out of nowhere.

The number changed. The language evolved. The effort returned.

Attempt 01 IP13 An earlier iteration of the effort.
Attempt 02 IP3 The proposal returned in another form.
Attempt 03 IP28 The 2026 campaign.
Three iterations matter not because one nearly succeeded, but because the idea kept returning.

Beyond Oregon

The long game rarely arrives all at once.

Across the West, debates over hunting methods, predators, trapping, fishing, livestock and wildlife management are usually fought separately.

No single fight has to look anything like IP28.

More often, change arrives one piece at a time.

One
species
One
method
One
regulation
One
ballot measure
One
election at a time

Ideas that seem far outside the mainstream today can become more familiar through years of smaller debates and incremental change.

No individual fight has to resemble IP28 for the larger conversation to move.

Voices in the Film

The people inside the conversation.

Ranchers. Farmers. Hunters. Biologists. Business owners. Policymakers. Indigenous voices. And the chief petitioner behind IP28 itself.

01
Amy Patrick
6th-Generation Oregonian / Farmer
02
David Michelson
Chief Petitioner / IP28
03
Adele Nash
5th-Generation Oregonian / 6 Ranch
04
Cameron Hanes
Hunter / Author / Oregonian
05
James Nash
5th-Generation Oregonian / Outfitter / 6 Ranch
06
Derrick Josi
Dairy Farmer / TDF Honest Farming
Also Featuring
Charles Whitwam Founder / HOWL for Wildlife
Samantha Wright Wright Tide Seafood
Bruce Pettet CEO / Leupold & Stevens
Jim Muck Retired ODFW Biologist
Stan Steele Retired Senior Oregon State Fish & Wildlife Trooper / Oregon Trappers Association
Luhui Whitebear Professor of Indigenous Studies / Oregon State University
Alissa Thau Magnolia Farms
Sen. Todd Nash Oregon State Senator
Lauren Kuenzi Oregon Farm Bureau
Diana Wirth President / Oregon Cattlemen's Association
Linden Loren Hunter / Author
Wayne Endicott Owner / The Bow Rack
Tami Kerr Former Executive Director / Oregon Dairy Farmers Association

Made possible with support from

Partners who helped bring The Long Game to life.

The Origins Foundation
OnX Hunt
TroutRoutes by OnX
Leupold

Supporting Sponsors

Stadnisky Family Foundation  •  Oregon Wild Sheep Foundation  •  Oregon Trappers Association  •  Oregon Anglers Alliance  •  Oregon Territorial Council on Furs

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